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Winning with EDC

Unlock your sports potential with our expert consultancy.

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Analytics

Our Story

​I’m Ryan Cardwell, an experienced consultant operating at the intersection of sport, business, and data. With a strong track record in securing funding, structuring commercial growth projects, and supporting investors in football and wider sports ventures, I specialise in delivering tailored strategies that drive sustainable results. From advising US-based investors in European football to designing go-to-market models and succession plans, I’ve worked across leagues, organisations, and investor types. My approach is collaborative, analytical, and results-oriented, all built on a foundation of real-world insights, stakeholder engagement, and a deep understanding of both performance and commercial drivers in sport.

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